Collins word of the year timeline

Each year, Collins Dictionary picks a word that perfectly captures the mood, trends and events shaping our world. From the quirky to the serious, the playful to the profound, these words offer a fascinating glimpse into the way we’ve been thinking, feeling and communicating - and we’ve loved bringing them to life with our animated social media creations.

Explore the timeline and see how words have shaped the story, year by year...

2025

This year’s pick captures the spirit of our times: coding by conversation. 'Vibe coding' is all about telling AI what you want in everyday language and letting it turn your ideas into working code, reflecting the blend of creativity and technology shaping our world.

Vibe coding_image_2025

 

2024

This year, we were soooooo brat! 'Brat' was the title of Charlie XCX's summer album, and captures a confident, independent and hedonistic attitude. 

24.10.21_WOTY_BRAT_1920x1080_v1


2023

2023 marked Scriberia's tenth year as Collins' creative partner for their Word of the Year campaign. And it was the turn of 'AI' to take the top spot. 


23.10.25_4551harp_WOTY 2023_AI_V2


2022

‘Permacrisis’, a term that describes ‘an extended period of instability and insecurity’ was crowned winner. 

Scriberia 2D animation studio London Collins' word of the year 2022


2021

In a welcome break from disaster related words of the year, 'NFT', the abbreviation of non-fungible token clinched the title in 2021. 


Scriberia 2D animation studio London Collins' word of the year 2021 social media


2020

The competition for the 2020 WOTY was tight, because our language as well as our lives changed drastically in the wake of the pandemic. But, with over a quarter of a million usages during 2020, it was 'lockdown' that finally clinched the top spot.

Scriberia 2D animation studio London Collins' word of the year 2020 social media


2019

‘Climate strike’, the form of protest made famous in 2018 by one, Greta Thunberg, became a worldwide movement and took the top spot this year. 

Scriberia 2D animation studio London Collins' word of the year 2019 Climate strike social media


2018

'Single-use' was crowned Word of the Year, highlighting society’s growing awareness of throwaway culture and environmental impact.

Scriberia 2D animation studio London Collins' word of the year 2018 single use social media


2017

'Fake news' took the top spot, reflecting a year dominated by misinformation, media debates and public discussions around truth and trust.

Scriberia 2D animation studio London Collins' word of the year 2017 fake news social media


2016

'Brexit' captured global attention, encapsulating the political, economic and social conversations around the UK’s decision to leave the EU.

Scriberia 2D animation studio London Collins' word of the year 2016 Brexit social media


2015

'Binge-watch' entered the dictionary spotlight, reflecting how streaming culture transformed the way we consume TV and film.

Scriberia 2D animation studio London Collins' word of the year 2015 binge watch social media


2014

'Photobomb' was chosen as the Word of the Year, perfectly capturing the playful, social-media-driven moments of the year.

Scriberia 2D animation studio London Collins' word of the year 2014 photobomb social media




Create a consistent visual identity for your campaign. Talk to us about animated assets for social media.