When you’re fighting for attention in a pitch or crowded tender process, your message needs to land with clarity and confidence.
At Scriberia, we’ve spent years supporting clients in the public and private sectors as they vie for valuable contracts. And in these high stakes, high pressure situations, we take our responsibility as a creative partner and a crucial differentiator really seriously.
While the detail of much of that work - quite understandably - sits behind NDA, we can say this: some of the world’s biggest consultancies, agencies, charities and research organisations call us at the moments that matter most.
Why? Because when they need to secure trust, land a message and set themselves apart from their competition, visuals give them a meaningful edge, as Leah Schneider, Group Director, Global Business Development at Publicis Groupe, explains:
“Scriberia came into our pitch at a critical stage, when we were building chemistry and establishing our ‘North Star’. Their visual representation of our strategic thinking helped unify opinions, providing clarity, focus and real inspiration.”
Here’s how strong visual storytelling gives your bid, pitch or proposal that same edge:
“Scriberia came into our pitch at a critical stage, when we were building chemistry and establishing our ‘North Star’. Their visual representation of our strategic thinking helped unify opinions, providing clarity, focus and real inspiration.”
Leah Schneider, Group Director, Publicis Groupe
Clarity at a glance
Bids rarely make for light reading. Methodologies, timelines, technical documentation, risk matrices… it’s no wonder evaluators lose steam by page three. Visuals change that. A journey map, process graphic or systems overview lets decision-makers grasp your thinking instantly.
“We regularly support one major consulting firm on some extremely high-value bids, and their success rate when they’ve brought Scriberia into the process is, by their own account, almost 100%.”
Dan Porter, Scriberia
“We regularly support one major consulting firm on some extremely high-value bids, and their success rate when they’ve brought Scriberia into the process is, by their own account, almost 100%,” says Scriberia founder, Dan Porter. “When the stakes are high, the difference that clear, compelling visuals make is extraordinary.”
Storytelling that sticks
A good pitch informs. A great pitch is remembered. Humans are wired to retain stories and images far more than text alone - that’s scientifically proven (more on that here). A strong visual narrative helps evaluators recall and retell your message long after the presentation ends.
“A huge amount of detail and planning goes into pitch work, but it’s the high-level message, the real reason a client should choose you, that ultimately wins the day,” adds Dan.
“It has to shine through the noise of competing proposals. Clear benefits, a memorable story and a creative approach make that possible. A strong visual narrative brings all of that to life. So investing a little in Scriberia’s ability to elevate your pitch gives you a disproportionate advantage. And if the payoff is winning a major contract, it’s worth every penny.”
A human touch in a sea of data
Numbers, stats and policy details can feel abstract and impersonal. The right visuals add warmth and humanity, turning distant information into something your audience can connect with and get behind.
Whether you're presenting an ideal customer profile, or showing the real world impact of your work, pictures have real power.
When the Royal Marsden Hospital needed to communicate the impact of a major redevelopment to potential donors, they turned to us for a visual that could tell the story at a glance. Our infographic gave a clear, engaging overview of how the project would help accelerate cancer research and played a key part in unlocking almost £10 million of support.
Proof you truly understand the client’s world
Bespoke illustrations - ones that reflect the potential client’s environment, challenges or aspirations demonstrate empathy and attention to detail.
They say: We see you. We get you. And we’ve designed this solution for you. It’s one thing to state your understanding; it’s another to illustrate it in a way that shows your team has invested real thought and care.
Energy in the room - and beyond it
Live illustration helps bring momentum to pitches. They help teams communicate with confidence, sharpen their narrative and turn dense content into something dynamic and engaging- and they continue working long after the pitch is over.
“[Scribing] is a brilliantly memorable bit of theatre, something that instantly elevates the meeting and showcases their strengths in a unique and impactful way.”
As Dan explains: “We work with clients who invite an artist into the room to live-scribe key messages as they’re delivered. It’s a brilliantly memorable bit of theatre, something that instantly elevates the meeting and showcases their strengths in a unique and impactful way.
“Others ask us to create bold, engaging infographics ahead of the pitch: visuals that pinpoint what makes their approach special and underline the benefits. Shared in the room and taken away afterwards, they guide the conversation and leave decision-makers with a distinctive reminder none of their competitors will have."
Creativity that sets you apart
“I'm always amazed at how creative our clients are with using the work we do for them within their bids or pitches,” says Emily Spicer, our director of client solutions. “Clients have framed the artworks and gifted them in various formats before, during or after their pitches, turned our graphics into puzzles, embedded QR codes - all to ensure their message lands well beyond the constraints of their face to face pitch, providing a lasting memory and bank of information for their prospect to digest at a later date.”
She adds, “One standout example involved a three-minute animation that delivered a real wow moment at the start of a pitch, followed by a beautifully designed dust jacket on a book gifted to everyone in the room. Personal, thoughtful and genuinely useful - a world away from the usual throwaway merch.”
Ready to give your next big pitch or proposal the clarity it deserves? We’d love to help.