Collins Dictionary's Word of the Year 2025

Nothing quite marks the end of a year like the Collins Dictionary Word of the Year. Our creative partnership with HarperCollins has spanned more than a decade and every year we look forward to bringing their ever-engaging #WOTY campaign to life - this year with a fresh new style.

Drum roll, please! This year’s Word of the Year is... 'vibe coding'.

As Collins defines it, vibe coding is “the use of artificial intelligence prompted by natural language to assist with the writing of computer code". You might say: "Write me a website that shows today’s weather and updates every hour", or "Build me an app that reminds me what to eat every day to reach my weight loss goals".

WOTY_2025_Vibecoding

It perfectly reflects the blend of creativity and technology shaping our world.

The words that made the 2025 shortlist:

The Word of the Year is like a linguistic time capsule, perfectly capturing the passing of time. Explore the last decade of winners and see how language has reflected the spirit of each year - click here to dive in.

Collins Dictionary's Word of the Year 2025

Nothing quite marks the end of a year like the Collins Dictionary Word of the Year. Our creative partnership with HarperCollins has spanned more than a decade and every year we look forward to bringing their ever-engaging #WOTY campaign to life - this year with a fresh new style.

The words that made the 2025 shortlist:

Create a consistent visual identity for your campaign. Talk to us about animated assets for social media.

Seeing Eye to Eye: How Visuals Bridge the Generation Gap at Work

Collins word of the year timeline