WFA's annual Global Marketer Week is a highlight of our scribing calendar. Delivering a fresh perspective on their fast-paced programme for a hard-to-impress international delegation of marketers is a challenge we've relished, year on year. This time in Athens, the heat was on.
Throughout the conference, speakers and delegates used the scribing wall as the backdrop to their selfies. And, adds WFA's Jon Baldwin Quintanilla, a junior policy and communications manager, "everyone wanted to have the scribe emailed to them after the event. It was so full of detail, and provided them with a perfect way to report back to their teams on everything they'd seen and heard that week. Its value was immediately obvious.
"And on top of that, we couldn't have asked for two more talented or easy-to-work-with people than Donatella and Tom."
Take a look at WFA's video recap.
Catch up with the content from WFA's 2022 Global Marketer Week here.