The Alan Turing Institute, named in honour of the legendary mathematician whose pioneering work laid the foundations for modern data science and artificial intelligence, serves as the UK's national centre for data science and AI.
Nestled within The British Library (not far from Scriberia HQ), we’ve had the pleasure of tackling various creative challenges with the institute since it was founded in 2015 - from creating concept illustrations to scribing at their events to designing a bespoke mural for their reception area.
The challenge
Recently, we were tasked with creating new logo design for its UK Trusted Research Environment (TRE) Community, a collective initiative aimed at fostering open collaboration and innovation in research using sensitive data. The community, which is chaired by the institute alongside Dare UK and several universities, promotes the use of secure TREs, providing standardised resources to support groundbreaking research in health, public policy, and defence and security.
“With the community being such a complex mix of people and professionals, and very much still in the process of creation, it seemed like a problem Scriberia could tackle.”
David Sarmiento, Research Project Manager, The Alan Turing Institute.
The team needed a central image that would represent the spirit of the community and convey its mission of openness and collaboration.
“As we’ve worked with Scriberia previously, we knew you could turn very complex ideas into great versatile images. With the community being such a complex mix of people and professionals, and very much still in the process of creation, it seemed like a problem Scriberia could tackle,” explains David Sarmiento, Research Project Manager at The Alan Turing Institute.
“The current logo was simply just our letters, so we wanted something more visually impactful that would really show our ethos,” adds David.
The solution
Our goal was to create a graphic that was inclusive and representative of all community members, from governance and legal teams to the public and data engineers.
Above: The mural board, capturing client conversations; screen-capture of final colour; Maya's annotations on the design
“I was really impressed at Scriberia’s ability to balance all our contradicting needs and messages and the final illustration simultaneously represents collaboration and control of information.”
David adds, “I was really impressed at Scriberia’s ability to balance all our contradicting needs and messages and the final illustration simultaneously manages to represent collaboration and control of information.”
The result
A versatile asset that will be used by the team on the TRE Community site, on social channels and printed on banners and stickers.
"Working with Scriberia was really easy, intuitive and fun. The team is really friendly, and I completely trust them to find the most creative of solutions," says David.
