What is visual thinking?

Visual thinking is everywhere. We all do it, quite naturally, all day long, and yet, when it comes to getting our best work done, we seem to forget just how powerful a skill it is. So what exactly do we mean by visual thinking and how can we apply it to everyday problem-solving?

From maps and logos to emojis and instruction manuals, our brains are constantly interpreting information in visual form. This way of understanding the world isn’t just intuitive — it’s powerful. And when we learn to harness that power consciously, especially in problem-solving, creativity, and communication, we unlock a transformative way of thinking.

In this article - and in the animation below - we explore what visual thinking really means, why it works, and how anyone — regardless of artistic skill — can use it to sharpen their ideas and share them more effectively.

Visual thinking: So much more than pictures

At its core, visual thinking is the process of using imagery — rather than (or alongside) words — to think, understand, and communicate. It’s not about creating art and you don’t have to be a talented illustrator to do it. Instead, it’s about using visuals as a tool to explore ideas, break down complexity, and gain clarity.

We already do this instinctively. When faced with a tricky idea or a messy conversation, many of us reach for a whiteboard, a napkin, or the edge of a notebook. Why? Because drawing something out helps make the invisible, visible — and the intangible, tangible.

Why Visual Thinking Works

1. Clarity through simplicity

When you draw a concept, you’re forced to simplify. Visual thinking helps you identify what matters most, strip away noise, and prioritise the key elements of an idea.

2. Better memory and communication

Visuals improve memory retention dramatically. A simple diagram can communicate what a paragraph struggles to. In meetings or workshops, visuals make messages stick — and help everyone stay aligned.

3. Idea exploration and innovation

Drawings help you see connections between ideas that might not meet on a page of text. You can spot gaps, overlaps, contradictions, or insights that were previously hidden.

4. Collaboration and shared understanding

Putting your thoughts into pictures opens a window into your mind. Others can see what you're thinking, respond to it, and help evolve it. Visuals create a shared language that goes beyond jargon.

Visual thinking is a journey, not an output

Just like our vision mapping service, visual thinking is not just about the final image. It’s about the journey your brain takes to create that image.

Each time you sketch out an idea, you’re refining it. You’re asking:

What am I really trying to say?
What’s essential here?
How does this connect to other things?

This act of visualising leads to better decisions and sharper insights. You become more focused, deliberate, and creative — all through the simple act of drawing.

You don’t need to be an artist

This is one of the most important points to remember: visual thinking is for everyone.

Forget about perfection. Your visuals don’t need to be beautiful — they just need to be useful. A rough sketch or stick figure on the back of an envelope can be enough to:

Map out a business process
Visualise a customer journey
Explain a new concept to a colleague
Plan a project or strategy
Articulate a problem

How to get started with visual thinking

You don’t need fancy tools. Start with a pencil and paper, and try these simple techniques:

Draw simple icons for ideas (light bulb = idea, ladder = growth)
Use arrows and shapes to show connections or flow
Create mind maps to explore themes or problems
Sketch timelines or storyboards to plan processes or journeys

And, of course, we're here to help you when you need it! Our team are not only good at the drawing, they're good at the conversations that need to happen for the right drawing to take shape and do a job for you.

Visual thinking in action: The Scriberia ethos

At Scriberia, visual thinking is at the heart of everything. From live illustration to animated explainers and strategic workshops, their work helps people see, understand, and act on ideas that matter.

The animation “What Is Visual Thinking?” captures the essence of this approach — not just as a creative service, but as a cognitive tool that anyone can adopt. Whether you’re a CEO, designer, teacher, or student, the ability to draw your thinking is an asset that pays dividends in clarity, alignment, and insight.

Think visually, think better

In a world overloaded with information, the ability to simplify, visualise, and share your thinking is more valuable than ever. Visual thinking helps you unlock creativity, foster collaboration, and solve problems more effectively.