Challenge
In an era where AI is transforming the marketing landscape, Push Group, a leading digital marketing agency, aimed to shift their brand positioning and focus on being an AI performance specialist.
Their challenge: to find a compelling way to communicate this new direction and position themselves as trusted experts in AI.
The Animation
We created a short animation that provides a broad cultural context, illustrating how AI has revolutionised the marketing landscape and its critical importance for businesses to move with these changes. The animation highlights Push's expertise as a trusted authority in the field.
[push timelapse]
Using wave imagery from Push’s brand guidelines, we illustrated innovation as coming in a series of waves. Companies can either ride these to move forward or struggle to stay afloat and fall behind - think Blockbuster and Blackberry. Push helps businesses effectively navigate these waves, enabling them to adapt to new challenges and stay competitive.
The finished animation is visually striking and engaging, serving as a powerful tool for the agency to tell their story and boost their profile in this space. A highly versatile asset, the animation sits on the group’s homepage, has been shared across socials and used in pitches and presentations.
“The team was able to work with us to come up with a truly original concept that told our unique story in a world that is in constant change.”
Steve Hyde, Co-founder of Push
Steve Hyde, Co-founder of Push, says, “Working with Scriberia has been a real pleasure. We were not sure how we could quite tell our story in a way that would play into our newly revised brand positioning. The team was able to work with us to come up with a truly original concept that told our unique story in a world that is in constant change.”
“Push was very open to our ideas for the design, giving us a fantastic opportunity to try something new, push our style, and shake things up a bit,” says Chris Wilson, Founder of Scriberia.
“Opting for a motion graphic style, we took the existing graphical wave imagery from Push’s brand guidelines and gave it a rationale and purpose. We used these waves to help tell the company story, illustrating the channels their customers navigate and how Push can read the landscape to help them thrive.
“The finished animation is a beautiful balance of factual information and visually striking design - and we’re really happy with the result.”
Chris Wilson, Founder of Scriberia
“In just over a minute, we managed to pack in a lot - the story of digital marketing, its highs and lows, positioning Push, and adding a CTA. The finished animation is a beautiful balance of factual information and visually striking design - and we’re really happy with the result.”
Take a look at the finished animation here:
The Event
To position themselves as a thought leader in AI marketing, Push held an event - Embracing AI: The Sales & Marketing Revolution - in collaboration with Google.
Our scribe arrived with pen in hand to help bring the content to life and capture the wealth of insights from a lineup of AI experts and industry leaders.
Throughout the event, the artwork taking shape was shared at various intervals to shake up the format and spark conversation.
The resulting artwork - in Push’s bold brand colours - provides a compelling and easy-to-understand summary of the event and its key messages, shared with both attendees and those unable to attend.
Post-event, Push has has maximised the value of this artwork by sharing it across their social channels to boost reach and engagement with potential clients and industry peers alike.
