Our aim is to help clients maximise the value of every picture we draw for them, and that's why we absolutely love an update! When teams evolve and plans change, the pictures that tell those stories need to change too. So, whether it's a mural on the office wall or a vision map to guide you to success, a small tweaks or a major rebrand, we love to revisit a project and make whatever changes are necessary to keep it working hard for our client.
This year, the Financial Times’ B2B team, which provides news and business intelligence content to subscribers, rebranded as FT Professional and, to mark this exciting new chapter, they asked us to revisit and refresh the mural we created for them four years ago.
Originally created in 2019, the mural aimed to document and celebrate the B2B team’s progress. At that time, the team sensed that its colleagues within the FT might not fully grasp the significance of its role or how to effectively collaborate with them. They were looking for a way to shine a light on the team, highlight its mission, and encourage colleagues to be a part of it (see the original work here).
“We always encourage clients to view a mural as not just a snapshot in time but as a visual story that can evolve with the organisation.”
Caroline Charles, Senior Producer, Scriberia
The mural was designed and hand-painted on site by our visualisers who plotted the history of the function, the remarkable relationships they’ve built, and their place within the Financial Times family.
As part of the update we integrated the new branding and language as well as additional milestones and highlights. We also added mint green colour accents from the brand’s new colour palette to contrast with the FT’s iconic pink – and help differentiate the roles of the function.
Senior Producer at Scriberia, Caroline Charles, says: “We always encourage clients to view a mural as not just a snapshot in time but as a visual story that can evolve with the organisation.
"The FT’s B2B update, ensures their story remains relevant, helping them to further maximise the value of this asset."
“It’s a great way to start those conversations which, we hope, will lead to greater transparency and greater collaboration with our journalists, our tech teams, our B2C operations.”
Customer Success Manager, Francesca Nugent-Kelly
More than just a piece of artwork, the mural continues to serve a critical purpose - it tells a story. It has become a talking point where employees from all over the organisation stop by to find out more. And as the FT's B2B story continues to unfold, the mural will continue to tell it - and we look forward to being a part of that process.
“The mural is a beautiful way for colleagues from all over the FT to learn more about us and the impact the B2B team are making here at the FT," says Customer Success Manager, Francesca Nugent-Kelly.
"It’s a great way to start those conversations which, we hope, will lead to greater transparency and greater collaboration with our journalists, our tech teams, our B2C operations."
Take a look at the genius that is Matt at work:
