Researchers at Exeter University teamed up with Scriberia to create an infographic and illustrated handbook that would make the best research on nature-based treatments for common mental health issues more accessible to those with the power to prescribe them.
“Receiving the final illustration was so exciting,” says Dr Hunt. “You could hear squeals as everyone spotted their favourite part. For me, the magic is in the little details: the squirrels, the nuts, the dragonfly! It really is incredible how Donatella managed to capture and condense so much gorgeousness into one tiny visual concept. The skill was absolutely phenomenal!
“Since launching, the handbook has done really well. We’ve made it a completely free resource; we're already at 1200 downloads, but I know that number is probably an underestimate because, once downloaded, people are sharing it time and again with their own networks. Just the other day, a provider commented: ‘Great illustrations! So much better than reams of text!’. It really does engage people in a fresh way."
An eye-catching visual can really draw people into an otherwise fairly dry topic, and that has massive value for communicating our research and enhancing our reach. I’d love to work with Scriberia again, and hope to very soon!
Dr Rebecca Lovell, Nature on Prescription, Exeter University
Dr Lovell adds: “The feedback has been universally positive. We've already seen a whole range of people using the handbook to guide some of their social prescribing. And I do believe that the pictures and the imagery are helping that happen. It’s being used globally: in 34 countries so far. Many of those downloads are coming from universities and government departments in countries we’d be expecting to reach like New Zealand, but also in countries like Saudi Arabia, Singapore and Taiwan, too.
“I’ve learned that an eye-catching visual can really draw people into an otherwise fairly dry topic, and that has massive value for communicating the research and enhancing our reach. I’d love to work with Scriberia again, and hope to very soon!”
The Nature on Prescription handbook is free to download here: https://www.ecehh.org/research/nature-prescription-handbook/.