Ideas

Exploring ideas, insights, and stories that help teams think clearly and communicate powerfully.

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change alignment

The four Ps of change communication

Steering a steady course to positive, lasting change within your organisation relies on more than ambition. We look back on the still-relevant advice of author and change management pioneer, William Bridges, who famously argued that the key lies in the effective communication of “four Ps”. So, what are they — and how can visuals help?

change clarity alignment leadership

Can you really draw a route to success?

Like most businesses, we spend a lot of time thinking about the questions you might have about what we do. And this is a big one: can you really draw your way to success in business? Can a drawing really be the thing that makes the difference? The simple answer is yes. Let co-founders, Dan and Chris, explain...