The laundry detergent commercial is a well-established genre, never straying too far from the old cliches of babies splattered in puree, kids in muddy football kit, and exasperated mums with furrowed brows. But when laundry detergent brand, Dropps, asked us to animate the problem of "permastink", we knew it was a project with a difference.
Combining humour with animated science, and a good dollop of quirk, Dropps wanted to communicate the icky issue of "permastink" - the lingering stench of sweaty bacteria that clings to well-worn workout wear.
And, when it came to explaining exactly how Dropps work their magic, the brand turned to our animation team to create a simple yet stylish visual explanation, giving "the science bit" a look as fresh as the product itself. With five different enzymes attacking the bacteria trapped between fabric fibres, permastink is a thing of the past.
Check out both of the quirky campaign videos and click here to explore some of the latest projects from our animation team.