When the London Borough of Redbridge Council developed a new internal training course on domestic abuse awareness, it required an effective method to deliver it organisation-wide.
Challenge
The training had to strike a careful balance: it needed to be informative and engaging, while staying sensitive to the emotional weight of the subject - and accessible to everyone at the council, from frontline workers to senior management.
Solution
We worked closely with the London Borough of Redbridge in-house Domestic Abuse Service training and implementation lead and the management team to turn their content into an accessible e-learning module hosted on their intranet.
The module guides learners through ten critical areas - including coercive control, gaslighting, tech abuse and sexual abuse - using a series of animated slides supported by a voiceover that offers context, explanation and guidance on where to find advice and support. We carefully designed the layout to keep users engaged, while giving them the space to absorb each message fully.
“Due to the nature of the content, striking the right tone was of paramount importance - we needed to create visuals that were strong and unambiguous in their message, while being mindful of the need to communicate with great care and sensitivity,” explains Emily Spicer, Scriberia’s Director of Creative Production.
Each slide was designed around a single, powerful message that could be visualised without being overly literal. “By taking a typographic approach, we found creative ways to convey meaning and emotion without using visuals that could be upsetting or triggering for viewers,” Emily explains.
Results
“Emily and the team were incredibly professional, collaborative and truly understood the purpose and impact we hoped to achieve,” says Vanya Dzhumerska, Redbridge Council’s Training and Implementation Lead.
“Scriberia’s open and creative approach ensured that the visuals aligned perfectly with our message, making the e-module both meaningful and memorable for our audience.”
Vanya Dzhumerska, Training and Implementation Lead, Redbridge Council
“We had regular meetings where we made joint decisions on how best to shape the animations. Scriberia’s open and creative approach ensured that the visuals aligned perfectly with our message, making the e-module both meaningful and memorable for our audience.”
Five months after launch, nearly 45% of Redbridge Council’s workforce - around 1,300 employees - have completed the training.
The feedback has been overwhelmingly positive, with staff praising how engaging, informative and thought-provoking the module has been.
“It was the training that helped me make that connection, and I felt confident encouraging her to seek support.”
One employee shared how the training helped them support someone in their community:
“I had an example on Friday where someone told me about another mum who had a number of problems. I asked about domestic abuse - not something I would have thought to ask before - and she indicated there had been controlling behaviour and emotional abuse.
"It was the training that helped me make that connection, and I felt confident encouraging her to seek support.”
In April 2025, the training was featured on ITV London News, sparking a wave of enquiries from other local authorities. A licensing agreement is now in the final stages, enabling the module to be shared with other organisations and councils nationwide.
“Domestic abuse is a national epidemic, with 2 to 3 women being killed each week by a current or former partner, and up to 8 women attempting suicide due to the impact of domestic abuse,” says Vanya.
“We firmly believe that making domestic abuse training mandatory for all employees could save many lives by enabling better recognition and response to those at risk.”