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The power of persuasion

Written by Hannah Lawrence | Mar 3, 2020 5:04:00 PM

One of the main benefits of a YCN membership is undoubtedly their eclectic programme of events, courses and bespoke learning partnerships with inspiring industry leaders. Our scribe, Lauren, recently went along to the Power of Persuasion morning session, where author of The Power of Soft, Hilary Gallo, director of new business consultancy, GunPowder, Lucy Mann, and speechwriter at The Department for Transport, Ben Ludlow, discussed how best to bring people round to your way of thinking. Check out what they had to say in this series of digital sketchnotes.

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