Scribing: Google's #IamRemarkable Campaign
Read more
You might not think of the Antarctic as a colourful place that's bursting with life. But it was this rich and vibrant environment that Greenpeace hoped to visualise when they approached us to create an animation for their Protect The Antarctic campaign.
Challenge:
In the run-up to a crucial conference on the future of the Antarctic seas, Greenpeace commissioned an animation that would highlight the devastating impact of krill fishing on the fragile Antarctic food web. The aim was to raise awareness of the risks posed to everything from Adelie penguins to great whales — and to drive public support for the creation of the largest protected area on Earth: an Antarctic Ocean Sanctuary.
The animation needed to work hard across all platforms, particularly social media. With no voiceover and global reach in mind, the messaging had to be delivered through concise on-screen text, supported by compelling visual storytelling.
Solution:
We crafted a short, vibrant animation that brought the Antarctic ecosystem vividly to life. Designed to work in multiple languages and without sound, the piece used clean, bold illustration and a tight, impactful script to tell the story of krill — the tiny, vital species at the centre of this ecological battle.
The goal was to drive campaign engagement and encourage petition signatures — and the result was one of Greenpeace’s most successful campaign animations to date.
Results:
The animation performed exceptionally well across Greenpeace's channels and was instrumental in helping build momentum around the Protect the Antarctic campaign.
For our Protect the Antarctic campaign, we approached Scriberia to help us create an animation that would allow us to tell a story about krill — a tiny creature that sustains the Antarctic ecosystem — that we were struggling to effectively communicate with real footage.
Greenpeace Campaign Team
Greenpeace said: “Working with Scriberia was a pleasure. We had a tight schedule and many requirements. The animation needed to not only look beautiful but also be accurate, succinct and inspire action.
The team at Scriberia were brilliant at bringing the brief to life, listening to us and implementing our feedback. They offered us a very creative solution and response to this tricky comms challenge.”
