Through our partners, Resolve Consultants, we used illustration to support St John Ambulance’s conflict resolution training — helping drive a cultural shift within the organisation.
Challenge
Effectively implementing a cultural shift within a large, well-established organisation is no simple task. For Dr Luke Roberts of Resolve Consultants, this was the challenge he faced when working with his client, St John Ambulance — the volunteer-powered charity dedicated to the teaching of first aid.
St John had engaged long-standing Scriberia clients, Resolve, to help transform their approach to conflict management and cultivate a model for cultural change. Recognising the importance of visual communication, Resolve Consultants felt it could be the key to driving this transformation.
Dr Roberts explains, “When you have around 26,000 volunteers, conflict is going to be a natural part of that organisation. But getting things moving within such a large organisation, with such history and such complexities, is often the hardest challenge.”
Solution
To support this challenge, Scriberia collaborated with Resolve Consultants over two years to build a visual narrative that would convey the ideas of conflict resolution across St John Ambulance.
Seventy practitioners took part in the training — designed to equip them with the mindset and techniques to generate positive change. At the end of each year, they came together for a town hall event to review their journey so far. It was the first time all cohorts had met, and our artists were there to capture the energy and ideas live on a large visual canvas.
“Using Scriberia is such a powerful way to capture people’s authentic voices in real time. It creates both curiosity and reassurance — people actually see the work happening in front of them.”
Dr Luke Roberts, Resolve Consultants
Following the events, Dr Roberts worked with our artists to iterate and digitise the artwork, creating a “system artefact” that could be used throughout the organisation to embed learning and maintain engagement.
Results
“The artwork is a really strong internal comms piece — something that reinforces the experience of those who were there, but also a visual record for those who couldn’t make it. It keeps that sense of community going, which is really important,” says Dr Roberts.
He adds, “It’s been shared with mid-level management to offer insights into the project, as well as senior leadership — giving them an easy way to see what’s happening across the St John community.”
“Scriberia are incredibly adaptable, and I always trust them to deliver exactly what’s required — even when presented with unique requests, such as including a particular metaphor. They’ll always come up with an innovative solution.”
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