Explainer animation: resolving workplace conflict
Read more
At Scriberia, we believe that a picture should grow with your story. That’s why we love revisiting old projects, refreshing the visuals, and helping our clients keep their messaging relevant and powerful—just as we did with the Financial Times’ B2B team following their exciting rebrand as FT Professional.
Challenge:
In 2019, the Financial Times’ B2B team commissioned a mural to help internal colleagues better understand their purpose, mission, and the role they play within the wider FT organisation.
As the team rebranded to FT Professional in 2024, they wanted their original mural—already a key communication asset—to reflect this new chapter. The challenge was to update the mural with new messaging, branding, and milestones while retaining the storytelling power and visual impact of the original.
Solution:
Our visualisers returned to the FT’s offices to carefully refresh and hand-paint the updated mural onsite. The piece still celebrated the team’s history, mission, and internal partnerships, but now included the new FT Professional branding and language, along with fresh highlights and milestones that marked the team’s evolution.
We integrated bold mint green accents from the updated colour palette to complement the FT’s iconic pink and help delineate the team’s role more clearly. The mural remains a living, breathing part of the organisation—an artwork that grows with the team it represents.
We always encourage clients to view a mural as not just a snapshot in time but as a visual story that can evolve with the organisation.
Caroline Charles, Senior Producer, Scriberia
Results:
The refreshed mural continues to be more than just a visual centrepiece—it’s a conversation starter. Colleagues from across the FT stop by to learn more about the FT Professional team and their impact. It’s helping to drive collaboration and foster stronger internal connections.
The mural is a beautiful way for colleagues from all over the FT to learn more about us and the impact the B2B team are making here at the FT. It’s a great way to start those conversations which, we hope, will lead to greater transparency and greater collaboration with our journalists, our tech teams, our B2C operations.
Francesca Nugent-Kelly, Customer Success Manager
