Clear comms to serve a 21st century MoD

The work of the Army's Land Cyber team is vital but less visible than more traditional forms of deployment. A vision map coupled with an animated explainer has enabled them to share their critical objectives with stakeholders, partners and at all levels of the military.

In today's connected world, the Army's Land Cyber team are working hard to exploit new technologies and counter new and emerging threats. Their work is vital but less visible than more traditional forms of deployment.

For the Army, digital connectivity offers new opportunities for making faster, better decisions in the field. But this interconnectivity also brings new threats to safety, through cyber and software-centric attacks.

landcyber

Challenge

The Army’s Land Cyber project aims to integrate people and technology to protect against digital threats and adapt to a constantly shifting landscape. This technologically savvy arm of the Ministry of Defence needed a way to communicate its aims and objectives in a digestible, engaging form — and the solution was right under their nose.

Having recently worked with the MOD on their LeTaccis project, our team knew exactly how to communicate this complex but vital work to the public in a simple and shareable way. With an illustration style already in place, we were able to visually integrate these projects, bringing the information to life through a mixture of vision mapping and animation.

Solution

Visuals are the perfect tool for a project like this — the quickest and simplest way to convey complex information.

“A lot of what we do is invisible so getting the right pictures is critical. It can be really difficult to explain and understand something that you can’t see.”
Colonel Andrew Percival, MOD

Before working with Scriberia, the team had spent six months trying to visualise their work in-house. They knew it needed to be visual, but struggled to find the right approach.

Scriberia co-founder Chris held a virtual workshop with the Land Cyber team and began distilling all of their information into a single image. Our vision mapping process provided a useful space to clarify ideas, unite thinking and put everyone on the same page.

The MOD emerged with a versatile asset for the future — its first use: a launchpad from which our animators could put the Land Cyber programme into motion.

Colonel Percival highlighted the value of first creating this visual roadmap: “Chris was really adaptable to what we were thinking and any changes we wanted to make. Coming from a completely fresh perspective, his insights were really valuable. And the end result is something that is doing a really great job for us.”

He added, “Our team really enjoyed the process, and it allowed us some free-thinking time with someone who could interpret what we were saying. Sometimes what you’re saying isn’t always what you mean, and Chris was able to interpret all of that and give a level of clarity.”

Results

Both the finished vision map and animation are now hosted online for the public to access, acting as the perfect tools to quickly and simply share this complex system.

“We’ve created a .gov website to make it as accessible as possible. It was actually the top hit in defence for about two weeks,” says Colonel Percival. “I’d certainly recommend Scriberia. The process was incredibly easy and the outcome has been extremely valuable. We had a tight timeframe due to the upcoming end of the financial year, and we were delighted by how quickly and efficiently Scriberia were able to turn it around.”