Challenge
Facts and figures matter, but they don't move people like stories do. Caudwell Youth, a charity that supports at-risk young people aged 11 to 24, were launching a campaign to find new mentors for their groundbreaking mentorship programme. And to do that, they knew, they had to tell the story of its life-changing impact.
They needed an approach that not only showcased the life-changing impact of their work but also inspired others to get involved and become part of their mission.
“Not all young people have the same opportunities in life, but through the power of mentorship, we can level the playing field.”
Cauldwell Youth
Solution
To bring their story to life, we created a short, punchy animation that helped to explain their work and mentorship programme to a broad audience.
By featuring the stories of real volunteers, like Amina, we brought the human side of their mission to the forefront - showcasing how these connections create lasting, positive change for young people.
Scriberia animator, Conor Kehelly, explains: “We aimed to design something that felt efficient and clean to align with the Caudwell Youth brand. Their logo, features two circles to represent the mentor/mentee relationship, which provided us a really powerful visual cue. We leant into that simplicity, incorporating the circles and stripping back unnecessary elements. This minimalist approach allowed us to tell the story with clarity and impact.
“Since there isn't a voiceover, the text played a crucial role in driving the story forward - and this restriction only strengthened the visual impact.
“For the sound and music, we wanted to mirror the imagination and energy of a child so we used unconventional, playful sounds - like ping-pong balls and masking tape - to help create this.”
Results
The animation has provided the Caudwell team with a powerful asset to drive awareness of the programme. It features on their website and has been widely shared across their social channels, including TikTok, LinkedIn and Instagram.
“It was amazing working with the Scriberia team. Everyone was super supportive and their creative vision matched exactly what we needed. They helped bring the story of our volunteer and young person journey to life.”
T Mali, Marketing and Events Manager, Caudwell Youth
This engaging, shareable content not only highlights the impact of their work but also amplifies their message to a broader, more diverse audience.T Mali, Marketing and Events Manager at Caudwell Youth, says, “It was amazing working with the Scriberia team. Everyone was super supportive and their creative vision matched exactly what we needed. They helped bring the story of our volunteer and young person journey to life.
“We’ve been able to use the animation on all our social media and our paid ads as a push to gain more volunteers. The team were quick, professional and delivered way beyond expectation. On behalf of Caudwell Youth, I’d wholeheartedly recommend working with the Scriberia team.”
And here it is in all its very stylish glory!
