Discover how visual communication helps simplify stakeholder engagement — aligning teams, surfacing insight and building support across every stage of a project.
Challenge:
Stakeholder engagement is often the difference between a project that succeeds and one that falls flat. No matter how strong your strategy, if the people it affects aren’t meaningfully involved from the start, you’ll struggle to move it forward. From frontline employees and communities to customers, suppliers and investors, every stakeholder has a role to play — and their insight, support or resistance will shape your success.
According to HubSpot, projects with engaged stakeholders succeed 78% of the time. When engagement is low, that number drops to just 40%.
But achieving that kind of engagement isn’t easy. It means navigating complex relationships, competing priorities and constantly shifting expectations — all while keeping everyone aligned around a shared purpose.
Solution:
At Scriberia, we’ve spent over 15 years helping organisations use visual communication to build deeper stakeholder engagement. Our visuals don’t just communicate; they connect. They spark conversations, surface insights and help everyone see the part they play — from the very beginning of the journey, not just at the end.
How visuals help
Since the days of cave paintings, humans have used visuals to connect, align and act. And for good reason: visuals are the fastest, most intuitive way to make sense of the world.
For stakeholder engagement professionals, they’re a powerful tool — helping to communicate complex plans, surface risks and tensions, build consensus and design more inclusive events and consultations. They bring clarity to complexity. They invite participation. And they help people see how they fit into the bigger picture.
“Our process is designed to maximise engagement, from start to finish. The process of making a picture or an animation requires that your key stakeholders are all on the same page. The conversations we have to have during the process are incredibly useful for getting you there.
And, of course, when the hard work of creating that vision is done, it’s often central to a wider engagement strategy; an asset that brings people into conversations and helps them navigate plans.
It becomes a kind of home for projects that might otherwise feel too big, too complex, too intangible — and in it teams, communities or stakeholders at every level, can see themselves and their perspective included. The power lies not just in the making of these assets, but in the way they mobilise.”
Rachel Porter, Scriberia
Tools that open up the conversation
Whether you’re working with employees, communities, customers or partners, visuals create a shared language that fosters understanding and drives action. They don’t just inform, they resonate.
- Scribing turns live discussions into dynamic visual notes, capturing ideas and opinions in real time and helping participants see their contributions reflected and valued.
- Vision mapping draws together insights, tensions and priorities from across stakeholder groups to create a co-authored visual of where you're heading. It’s not just a powerful artefact — it’s a powerful process.
- Infographics simplify complex information and make it easier to share, from communicating big decisions to surfacing issues or prompting better questions.
- Interactivity is the secret to shifting from “telling” to “engaging”. After years of working with clients on high-stakes transformation projects, we have learned how to create experiences that foster genuine engagement, curiosity and, ultimately, action.
Do you have stakeholders to engage? Let our award-winning team help you bring them with you. Book a meeting now.
