Interlink specialises in AI-driven lead generation for tech companies across the globe. Vision Day is the company’s annual cornerstone event - a chance for teams from around the world to come together, celebrate successes and set the course for the year ahead.
This year, the organisers wanted to go beyond the usual presentations and discussions. They wanted a way to capture the energy of the day and create a lasting visual representation of their shared commitments and ambitions.
Armed with pens and a 2m x 3m freestanding wall, our scribe, Maya, joined Interlink at their retreat, ready to capture the key themes, ideas and conversations as they unfolded.
As the team shared insights and set goals under the theme of ‘Building a legacy’, Maya translated their words into a striking, easy-to-digest visual story - one that was impossible to miss and designed for maximum engagement.
Live scribing gave the event a creative boost, helping key messages stick and keeping the team focused throughout the day. Seeing their discussions take shape visually made complex ideas easier to grasp and ensured that their goals felt clear and tangible.
“We were blown away watching the scribing take shape in real time. It was incredible to see how quickly Maya interpreted the conversation and brought it to life.”
Liza Hicks, Head of Marketing, Interlink
Interlink’s Head of Marketing, Liza Hicks, says, “We were all blown away watching the scribing take shape in real time. It was incredible to see how quickly Maya interpreted the conversation and brought it to life. We were in awe of how the visual built and evolved into a powerful summary of the day as it unfolded.”
But the impact didn’t end when the day was over. We turned the scribing into a polished digital artwork, adding additional “readout” content that was captured after the event. This gave Interlink a visual summary of their Vision Day - something they could share and refer back to long after the retreat.
A large print of the artwork now adorns the wall of their office kitchen - keeping their shared vision and values front and centre, which was unveiled to the wider company at Interlink’s 7th birthday celebrations.
Liza adds, “After Vision Day, everyone was really energised - but back in the office, there was nothing to remind us of what we’d set out to do. Now, the artwork is up in the space where we gather for lunch and meetings. It’s a constant reminder of our goals, values and rituals for the year ahead.
“It’s taken Vision Day from a one-off event to something lasting and tangible. Seeing it on the wall - not tucked away in a slide deck - makes it feel real.”
"The leadership team was bowled over by how accurately it captured the day. It’s taken Vision Day from a one-off event to something lasting and tangible. Seeing it on the wall - not tucked away in a slide deck - makes it feel real. It’s also personalised the space and made it feel like ours. We’d love to install copies in our other offices too.”