When designed with a broad range of needs, experiences and identities in mind, visual communication is a powerful tool for creating a truly accessible and inclusive communication strategy. It can remove barriers, bring clarity and ensure no one is left behind. That’s a responsibility we take seriously at Scriberia.
Visuals are a powerful way to simplify the complex. Whether explaining a medical process, outlining a policy or mapping a strategy, visual storytelling helps make information easier to understand.
Because visuals can transcend language, cultural and literacy barriers, they’re especially effective for reaching those who might otherwise be excluded — including people with limited reading ability, neurodiverse audiences, or those who speak English as a second language.
Illustration and animation can actively demonstrate inclusion. A thoughtfully illustrated scene can represent diverse communities, abilities and experiences in ways that feel natural and human — not tokenistic. It’s a chance to reflect the world as it truly is, and help more people feel seen and considered.
Unlike photography, which is limited to what’s in front of the lens, illustration allows us to create the worlds we want to see, from scratch — where wheelchair users can lead teams, families can have same-sex parents, and scientists can wear hijabs. It can bridge gaps that words alone might not reach.
You can read more about the principles that guide our inclusive work here.
Accessibility isn’t just about what’s on screen — it’s about designing every element with inclusion in mind. That’s why, at Scriberia, we follow WCAG best practices and inclusive design principles across all our services.
In our animations, that means using captions and audio descriptions, choosing high-contrast visuals and colourblind-friendly palettes, and avoiding flashing elements that may be harmful. We’re intentional about every creative decision — from pacing and sound design to clear, uncluttered visuals that support different learning styles and processing needs.
You can read more in our article Designing for Everyone: Accessible Visual Communication.
In our vision mapping projects, where complex strategies are presented in a single visual, we offer layered versions that let users explore information at their own pace. We also provide audio descriptions when needed, to make sure nothing gets lost.
“We’re not just aiming to make things engaging — we want to make them genuinely accessible. Every creative decision is intentional. That means thinking about how every person might experience our work, and designing accordingly. Because when more people can understand and engage, more people can act.”
Karen Sonego, Senior Producer at Scriberia
Accessible, inclusive communication isn’t a box to tick — it’s an opportunity. By putting visual accessibility and inclusion first, organisations can connect more meaningfully, clarify complex ideas and ensure their messages reach as many people as possible.