Introducing our friends and panelists James, Georgia, Vera and Chris... Four leaders from four corners of the wonderful world of events, offering a great breadth of perspectives, ready to answer your questions on the lessons of the past and the path ahead.
James is client development director, Smyle, Campaign's Creative Experience Agency of the Year 2021. James is passionate about bringing brands to life through innovative, live and digital events with pitch-perfect brand storytelling at their heart. He believes in driving audience engagement, brand advocacy and ultimately business growth through authentic, relevant, memorable and measurable experiences.
Georgia is a BBC Studios event producer working across a portfolio of marketing events with global reach, including Dancing with the Stars and Perfect Planet. She was recently responsible for a collaboration event with YouTube to develop emerging creative talent. She joined BBC Studios from the Barbican Centre in 2018, and brings her passion for arts and culture to event stages, in real life and on screen.
As Marketing Director for Executive Programs & ABM at Salesforce in the UK and Ireland, Vera leads a successful team of marketers focused on customer success. This involves driving awareness and demand generation through multiple marketing strategies. And as such, she has played a central role in Salesforce's successful development of a programme of innovative virtual events across EMEA with a focus on C-suite engagement.
Chris has spent over 20 years in the live event industry looking for ways to make a connection between audience and speakers on stage. Most recently, this has involved designing and developing a virtual event platform which his company, Crystal Interactive, has used with some of the largest and most successful companies during the pandemic. And, he will shortly be launching a brand new virtual event platform - LIVVE - which brings studio-grade virtual event production and workflow to Zoom-sized budgets.