How do you ensure your research project not only engages and informs but makes a significant impact? This was the challenge faced by engineering consultancy firm Arup and the University of Edinburgh. Following their groundbreaking research into the infrastructure and storage solutions required to support the hydrogen transition and achieve the UK government's Net-Zero goal, they needed an effective way to share their findings and inspire action.
We recognise that very few people are going to read a 120-page report and we needed a way of making sure we could engage with as many people as possible, so that’s where Scriberia came in.
Colleen Hoffman, Senior Project Manager, Arup
Colleen Hoffman explains: “Hydrogen will play a central role in helping the UK reach Net-Zero by 2050 – this is the government’s legal target – but our research shows that without the right infrastructure, we risk falling short of these ambitions.
This is a super important topic – it’s a ‘now’ problem, not a future issue – so outreach and dissemination are really vital to spur action.”
We worked with the team to extract the key findings from the research, drawing them together in a single visual summary:
The infographic has been presented at multiple industry events, including the All-Energy Exhibition and Conference in Glasgow – the UK’s largest renewable and low carbon energy gathering – where it served as the centrepiece of Arup’s presentation.
It also features on the global Arup website and has been widely shared across social channels.
The infographic is such a great way for us to provide context, highlight the significance of our findings as well as express urgency that we need to take action, to both a technical and non-technical audience.
Colleen Hoffman, Senior Project Manager, Arup
Internally, it’s supported Lunch and Learn sessions for Arup staff and has been used in proposals for follow-on work.
Colleen adds: “It was such a pleasure working with Scriberia – we were truly excited by the whole process – and it's definitely shaped how we will approach projects in the future.”