There are lots of great things about working at Scriberia. But for a bunch of curious people like us, the best thing is the opportunity to gain new perspectives and insights from the fascinating clients we work with. In order for us to help them share their knowledge with a wider audience, they first have to share their knowledge with us. And those lessons really are our privilege.
Never has this been truer than when we started working with the Inga Foundation on an animation for the launch of their revolutionary AltForest campaign.
Of course, we already knew that the destruction of the world’s rainforests posed a threat to the environment — and that something needed to be done. But until we spoke to the Inga Foundation team, and picked the brains of founder and ecologist Mike Hands, we had no idea that the solution could be so ingeniously simple.
Every year, 125 million farmers in the tropical rainforest burn down forests to clear land for crops. This method of slash-and-burn ruins the soil, so after a year or two the crops stop growing and the farmers set fire to the next piece of land. Mike discovered that slash-and-burn was depleting the soil of essential nutrients. And in his search for a solution, he found the Inga — a fast-growing tree that keeps weeds at bay, enriches the soil, and allows crops to grow again.
Mike and his team wanted a straight-talking, visually impactful animation that would break through apathy and grab attention — not only explaining the problem of slash-and-burn, but also showing a real, demonstrably effective solution that could end the practice for good.
Rachel Porter, Scriberia’s Director of Storytelling, wrote the script for the animation. “When clients have so much knowledge to share, the challenge as a scriptwriter is refining the message and delivering it with impact,” she explains. “As usual, I worked closely with our animation team to ensure the weight of information could be carried between the voiceover and the visuals. The balance was critical.”
“We used paper craft to represent the layers of the slash-and-burn cycle, so you can almost feel the forests being torn from the ground. And we created bold, cinematic visuals with dramatic transitions between scenes to narrate the urgency of the message.”
Chris Wilson, Co-founder, Scriberia
As Chris adds, “The animation had to be human and relatable to engage audiences with such a huge real-world problem. The final visual story feels warm, tactile and immediate.”
Seeing the animation come together over the weeks was a powerful process for the Inga Foundation team, who were united in their commitment to spreading the word about Mike’s incredible research.
“Scriberia turned all this complicated stuff into something simple and beautiful. It blew a hole in the communications brick wall; the barrier that had stood for 25 years was just gone.”
Mike Hands, Founder, Inga Foundation
He adds, “However tricky or complicated your problem, Scriberia can help you take out the saturated language, reframe your challenge, and find a visual language that speaks to everybody.”