When WWF Asia Pacific set out to spotlight the most critical challenges endangering wildlife today, they needed a powerful, accessible way to connect with both regional and international audiences.
That’s where our award-winning animation team stepped in…
The illegal wildlife trade is a global crisis, wreaking havoc on biodiversity, ecosystems, public health and even national security — and it’s only getting worse.
But how do you break down such a complex issue into a message that grabs and keeps the attention of a diverse global audience?
We created a visually striking animation to shine a light on this global crisis. Using hard-hitting statistics, impactful imagery and powerful messaging, we highlighted the devastating human and environmental costs of this illegal trade.
But it’s not just about raising alarm — the animation also highlights the steps being taken to tackle the issue, from stronger enforcement to groundbreaking initiatives and, most importantly, how we can all play a part in making a difference.
With fewer than 150 Malayan Tigers remaining in the wild, urgent action is essential to save them from extinction. The challenge was to make this critical message resonate with a local audience while drawing global attention.
We used animation to illustrate what the future could look like if we don’t act now — shining a spotlight on the major threats facing these majestic creatures, such as habitat loss and poaching.
Designed to both inform and inspire, the animation highlights the conservation measures already in place and, crucially, the additional actions urgently needed to protect tiger populations — motivating viewers to engage with and support conservation efforts.
The animations provided WWF with a powerful way to connect with audiences and drive home the urgency of these wildlife issues, motivating people to get involved and support conservation efforts.
They were widely shared on social media, through WWF’s official channels and other conservation-focused platforms, as well as at educational seminars, conferences and workshops. To extend its reach, the first animation was translated into Thai, making an even bigger impact.
“Both videos have received very positive feedback across the organisation and throughout its APAC country offices, as well as at international conferences where they were played — illustrating their impact in educating audiences on these critical topics.”
Yoon Young Jan, WWF Hong Kong